Kathmandu, July 2

Keeping in mind the need to constantly innovate to make Tuborg the most-liked brand among consumers, Gorkha Brewery has introduced ‘Tuborg Classic’ — Nepal’s first premium strong beer with Scotch malts — at an event today.

Tuborg was introduced in Nepal by Gorkha Brewery in 1990 and is the first international brand to be launched here, as per a media release issued by the company. As the largest brewer in Nepal, Gorkha Brewery is highly optimistic and confident about keeping the momentum to be innovative which is expected to be a growth driver in the market.

The launch of Tuborg Classic, Nepal’s first premium strong beer with Scotch malts is an example of that, the statement adds.

According to Gorkha Brewery, the unique recipe has been created in collaboration with the Carlsberg Group and caters specifically to the elegant choice of Nepali consumers. Brewed with premium Scotch malts and select hops, Tuborg Classic offers the new generation of beer lovers a distinctive premium product.

Tuborg Classic’s tagline — Stronger & Smoother — with its rich personality, offers a refreshing drinking experience to beer connoisseurs with imported Scotch malts for a stronger and smoother taste, the statement says.

The price of a 650ml bottle of Tuborg Classic, which has 6.5 per cent alcohol content, has been set at Rs 310.