KATHMANDU: MetLife Nepal announced the launch of its new global brand platform under the tagline ‘MetLife. Navigating life together’ on Sunday.

The brand brings to life MetLife’s role as a trusted partner to its customers as they navigate life’s twists and turns and includes an updated visual identity, logo and tagline, the company said in a press statement. This will mark the most significant change to MetLife’s global brand in over 30 years, as per the company.

MetLife’s new visual branding is built around a clean, modern aesthetic. The striking new brand mark brings contemporary blue and green colours together in a symbol of partnership to form an ‘M’ for MetLife. The iconic MetLife blue carries forth the brand’s legacy, but has been brightened and now lives alongside a new colour — green — which represents life, renewal and energy.

The broader MetLife brand palette expands to include a range of vibrant secondary colours, reflecting the diverse lives of its customers. MetLife will be rolling out the new brand in Nepal through 2018.