Lisbon, November 8 Uber has struck a deal with NASA to develop software for managing ‘flying taxi’ routes in the air along the lines of ride-hailing services it has pioneered on the ground, the firm said today. And in this case, it’s working hard to stay on regulators’ good side. Uber said it was the first formal services contract by the US National Aeronautical and Space Administration (NASA) covering low-altitude airspace rather than outer space. NASA has used such contracts to develop rockets since the late 1950s. Chief Product Officer Jeff Holden also said Uber would begin testing four-passenger, 322-km-per-hour flying taxi services across Los Angeles in 2020, its second test market after Dallas/Fort Worth. Holden is set to reveal the firm’s latest air taxi plans at Web Summit, an annual internet conference taking place in Lisbon this week. “There is a reality that Uber has grown up a lot as a company,” Holden said in an interview ahead of his speech. “We are now a major company on the world stage and you can’t do things the same way where you are a large-scale, global firm that you can do when you are a small, scrappy start-up.” Uber has faced endless regulatory and legal battles around the world since it launched its ride-hailing services earlier this decade, including a recent showdown in London, where it is battling to retain its licence after having been stripped of it by city regulators over safety concerns. The company is looking to speed development of a new industry of electric, on-demand, urban air taxis, Holden said, which customers could order up via smartphone in ways that parallel the ground-based taxi alternatives it has popularised while expanding into more than 600 cites since 2011. The company plans to introduce paid, intra-city flying taxi services from 2023 and is working closely with aviation regulators in the United States and Europe to win regulatory approvals toward that end, a senior Uber executive told Reuters. “We are very much embracing the regulatory bodies and starting very early in discussions about this and getting everyone aligned with the vision,” he said of Uber’s plans to introduce what he called ‘ride-sharing in the sky’. Earlier this year, Uber hired NASA veterans Mark Moore and Tom Prevot to run, respectively, its aircraft vehicle design team and its air traffic management software programme. During a 32-year career at NASA, Moore pioneered its electric jet propulsion project which Uber considers to be the core technology for making urban air transportation possible. The contract with NASA is to solve the problem of operating hundreds or thousands of aircraft over urban areas with the goal of enabling uberAIR services to operate alongside existing air traffic control systems.