Kathmandu, September 19:

Asian Thai Foods Pvt Ltd (ATF) has launched a new promotional scheme titled ‘2PM Mega Hunt’ for its flagship noodle brand 2 PM. The ‘2PM Mega Hunt’ is an interesting game in which consumers need to search for cash from missing briefcases. The briefcase has been magically converted into numerous coupons by an alien when two super girls, actress Rekha Thapa and tae-kwon-do player Sangina Baidhya, are on the verge of seizing it. The coupons can be found in every pack of chicken, vegetarian, and TomYum 2PM noodles, states a company press release issued today.

The consumers need to find two halves of the same coupon (each coupon represents one-half of a briefcase) and match the prize amount and the briefcase lock number to win the prize. Consumers can win up to Rs 100,000 cash once the prize amount and the briefcase lock numbers are matched to open the briefcase. Hence, the campaign’s slogan is ‘Jasle Kholyo, Nagadh Soryo’, meaning ‘one who opens, wins the cash’.

One can also win a packet of 2PM. The campaign is valid throughout the country and to promote the campaign actress Rekha Thapa and tae-kwon-do player Sangina Baidhya have been appointed as brand ambassadors.

2PM is one of the leading noodle brands and has already established itself as a ‘no hunger’ noodles, which is ‘smooth and delicious’. Attractive packaging, quality production and now this consumer friendly scheme is expected to boost the brand’s position up the ladder.