ABBY awards goes int’l
Himalayan News Service
Kathmandu, January 24:
The ABBY Awards, the Oscars of Indian advertising industry, is set to go international and the first stop is South Asia, from this year onwards.
The ABBY awards, which used to be only for India, are now being extended to Bangladesh, Nepal, Pakistan and Sri Lanka, states a press release issued by The Advertising Club, Bombay. The organisers expect that these countries will also contribute with entries as well as panel of judges for the 38th edition of ABBY awards.
ABBY awards, given for creative excellence in advertising, are the Oscars of the advertising industry in this part of the world, states the press release. Last year over 3,000 entries were received and 30 of them merited an award.
Over 2,000 advertising and marketing professionals are expected to come together during the month of March for the glittering ABBY Awards ceremony in Mumbai. Sony TV is the sponsor of the award function and will telecast the event.
The Advertising Club Bombay was incorporated in 1954 with the objective of creating a fraternity of industry professionals and raising standards of excellence through organising talks, training, awards, publications and events. The club celebrated its golden jubilee in August 2004. The Advertising Club Bombay is the largest of its kind of organisation and has over 1,700 members.