Nepal | January 23, 2019

AdGuru: Making a difference

Himalayan News Service
Saurav Rimal, AdGuru

Saurav Rimal

Kathmandu, October 9

Can Kathmandu Valley residents call themselves ‘privileged’?

“Not yet. But they could in the future,” responds Saurav Rimal, co-founder of AdGuru, referring to the everyday traffic congestion in the Capital along with other problems related to vehicle parking, pollution and other chaos.

Fed up with the general negativity associated with Nepal’s Capital city and lack of seriousness on the part of the government in improving the ‘live-ability’ of Kathmandu, Rimal and his colleague Prabesh Panta established AdGuru in 2016 with a long-ranged vision to develop Kathmandu Valley as a smart city.

Among other areas where Kathmandu Valley needs drastic improvement for transformation, the duo figured the need to primarily address traffic congestion issue and street management.

“Due to lack of proper street signs in the Valley, a visitor has to undergo a lot of hassles here,” said Rimal, adding that this fact motivated the duo to improve street sign system in the Valley.

The company has so far installed 50 digital street poles in the Valley, which are currently displaying various social awareness messages and information that includes showing direction to travellers and displaying information about the traffic ahead.

“Information regarding direction to various places in the Valley, the state of traffic in a particular place and messages of social awareness will facilitate the public commuting in the Valley,” as per Rimal, who also informed that AdGuru plans to instal additional 200 street sign poles in Kathmandu Valley soon in coordination with traffic police and the metropolitan offices of Kathmandu, Bhaktapur and Lalitpur.

Similarly, another area that AdGuru is planning to work on is to improve the vehicle parking system in the Valley. In coordination with the local government and traffic police, the duo and their company is promoting the concept of smart parking in Valley, especially in crowded places like New Road.

Under this plan, the company plans to develop a mobile application which lets people know about the available parking spaces in busy places and also helps them book their parking spaces.

“Country’s youths today want to make changes, see changes. We intend to make a difference through the works we have initiated,” said Rimal, seeking support and coordination from various stakeholders in the Valley.


A version of this article appears in print on October 10, 2018 of The Himalayan Times.


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