‘Milking cows at doorsteps’

Himalayan News Service

Jaipur, April 26:

Milk sellers in Indian state of Rajasthan, badly hit by customers shifting to processed milk following concerns about adulteration, are taking their milk cattle to buyers’ doorsteps.

Milkmen in Kota district, about 250 km from Jaipur, have launched the novel initiative, one that could spread to other parts of the state. The milkmen reach the residential areas in the city with their cows and buffaloes at fixed times to enable customers buy fresh milk. The initiative has appealed to both sellers and buyers. Babulal Gurjar, who owns three buffaloes, said, “I have been taking my buffaloes to two residential colonies every day for the last six months. I had to do it as I was losing customers, who doubted the quality of the milk I sell.