KATHMANDU: Agni Foundation, the nonprofit branch of Agni Group — the sole authorised distributor of Mahindra vehicles in Nepal — has yet again launched the ‘Uday’ campaign, an exclusive CRM (customer relationship management) programme for Mahindra small commercial vehicles portfolio.

The campaign follows Mahindra’s ‘Rise’ philosophy to drive positive change in the lives of commercial vehicle owners.

The Uday programme will offer a wide range of monetary as well as non-monetary benefits to Mahindra Bolero Pik-Up customers to help them maximise their earnings and aid their personal growth and well-being.

Under this programme, top 25 students, belonging to the families of Mahindra vehicle owners, were awarded a scholarship in an event organised by the Agni Foundation on December 15. Students were selected for the scholarships based on their SEE performances.

Uday will also cover its members with accident insurance policy worth Rs two lakh for free.

Fifteen per cent discount on lubricants and spare parts as well as free mobile phone recharge coupons will also be provided to the members.