Alfa Romeo in China
TURIN: Fiat Chrysler CEO Sergio Marchionne says that the automaker will try to reach full-employment in its Italian plants before the 2018 goal as it re-launches the Alfa Romeo brand internationally. Marchionne said at an event on Monday that Fiat Chrysler Automobiles’ business plan calls for refocusing Italian manufacturing on higher-margin premium brands Alfa Romeo and Maserati to get plants operating at full capacity. FCA has slowed the rollouts of Alfa Romeos largely due to a slowdown in China’s economy, but the CEO says he was encouraged by a recent visit to China. Marchionne said he saw ‘a real, live market for Alfa in China’, adding: “I thought the market was shut, and it hasn’t.” He said he hopes to launch the new Giulia sedan in China in early 2017.