Kathmandu The final day of The Himalayan Times Perspectives 3rd Brandfest Nepal 2016 continued to follow the spirit of celebrations at Soaltee Crowne Plaza. The brand festivity was stimulating from the start, taking off with a delightful welcome speech and magic trick by the Managing Director of The Himalayan Times, Ravin Lama. The power of storytelling, purpose of the brand and strategies to build impactful brands were revealed in the two-day long brand extravaganza. The Brand Book, which encompasses secrets of branding from the Brand Gurus in attendance and some others, was launched on Day Two of the event. Interesting quiz contests, games and quick recollection of the previous day’s learning set the mood for the second day of this mega event. Dr Carla Enslin, National Academic Head of the Vega School of Brand Leadership, captivated the audience with her powerful presentation on ‘Building a Meaningful Brand: A Proposed Model for Long Term Success’. A strategist at heart, Enslin illustrated the advertisements of some of the famous brands. Sumit Roy, Founder Director, Univbrands Ltd, talked on ‘Co-creating consumer tribes’ where he urged marketers to focus on the brand rather than the product as brands are always related to the heart whereas products emphasise on the rationales. ‘Is God Branded?’ was the unique topic on which Vino Sookloll, CEO and Executive Creative Director, CREAD+FCB, and President ACA, presented his personal stories and innovative ideas. The show was followed by the final speaker Sridhar Sunkad, Director of EON Reality. ‘Virtual Reality/Augmented Reality and how it can change the whole world of Travel, Tourism and Education’ was the main focus of his discussion. A panel discussion on ‘Pulling it all together: Capturing lessons learnt from the day and taking the unanswered questions’ was moderated by Bharat Avalani, CEO, Connecting the Dots Consultancy. “I have witnessed many conferences; however this is the only seminar with not a single seat vacant! This indicates that people are quite knowledge hungry and strive to learn more,” shares Avalani. He added that he felt a personal connection with the audience and this offered him great joy. Brandfest 2016 Quiz engaged all participants at the end and was followed by Cannes Gold Prix Showreel. Brand geeks quenched their thirst for knowledge through the Gurus. Sipora Gurung was one of the participants to win exciting prizes from various sponsors through lucky draw. Participants were given their certificates of participation along with The Brand Book and vote of thanks by Lama. Asian Paints is the title sponsor of The Himalayan Times Perspectives 3rd Brandfest Nepal 2016 and it is powered by Real activ, with Microsoft Innovation Centre Nepal as the innovation partner, Absolut as the beverage partner and Outreach Nepal as the creative partner. After two days of learning, laughing and experiencing the galore of passionate speakers and their powerful stories, The Himalayan Times Perspectives 3rd Brandfest Nepal 2016 ended on a magical note. Both highly anticipated and long awaited, the event truly lived up to the hype, pleasing all the participants and even leaving them wanting more.
The biggest brand festivity concludes
Published: 07:21 am Aug 07, 2016