Brand watch: Emami unveils two new fairness creams

Kathmandu, October 16:

Emami Ltd, a personal and health care subsidiary of Emami Group of Companies-India, has unveiled two new products targeting teenagers and women over 30 years of age.

Miss Teen Nepal 2006, Khusbu Oli unveiled the Emami Fair & Teen and Srijana Singh Yonjan, former model and beauty pageant consultant, launched the Emami Fair & Ageless fairness cream at a function yesterday.

Of the two products, Fair & Teen is made in collaboration with Activor Corp USA and is specifically developed keeping in mind the acne and pimples that appear on the teenage skin so often, said Shree Gopal Pandey, marketing manager for SAARC countries.

He also said that the cream also makes the skin fairer in four weeks and its formulation is suitable for all skin types. The polypeptide complex of Fair & Teen along with chosen herbs like Aloe Vera, saffron and sandal remove pimples and increases fairness.

The second product Fair and Ageless is also a peptide-based fairness cream with combination of herbal extracts for the benefit of mature skin of 30+ women. Pandey further said that Penta-peptide molecule in the cream with Liquorices, Aloe Vera and Rapeseed removes ageing signs and wrinkles and increases fairness in four weeks.

Started in 1974, Emami has come a long way to establish itself as one of the fastest growing personal and health care companies from India with a group turnover of $250 million. Emami products are available across the world in 58 different countries, said Pandey.

He informed that Emami products are available in Nepal since 1997 and Himani Boroplus antiseptic cream and Navaratna Oil are category leaders. “With the launch of two new products, we expect our market share will grow up to touch Rs 300 million by next year,” he said.