Brand watch : Premium whisky launched

Kathmandu, September 28 :

McDowell Nepal Ltd, a leading name in alcohol beverages has launched ‘Royal Challenge- Finest Premium Whisky’, says the press release issued here today. Royal Challenge Premium Whisky is a blend of rare Scotch and matured Indian malt whiskies. This rare Scotch and matured Indian malt whiskies are meticulously crafted by the master blender in imported white oak casks, which gives Royal Challenge its inimitable taste and distinctive character.

Royal Challenge is a leader brand, not just because of its world-wide volume share but also because of the kind of imagery. G Mullick, general sales manager of McDowell Nepal Ltd, was quoted as saying that in recent years the market for the premium blended whisky has been increasing. In next two years, the company targets to attain 25 per cent of the whisky market.

Royal Challenge Whisky will be made available in all three pack sizes of 750ml, 350ml and 180 ml at selected outlets only within Kathmandu Valley during the initial phase.