Brand Watch : Saffola Gold oil launched


Marico Industries Ltd has launched Saffola Gold oil in the market.

Saffola Gold is the premium brand under FMCG products, states a press release. “Saffola Gold is the composition of Ricebran oil and Kardi oil in a 70:30 ratio which has the dual benefit of lowering cholesterol and the food cooked in it absorbs less oil. Apart from this, Saffola Gold enriches with Vitamin E contents.”

Saffola Gold is available in leading departmental stores and retail outlets in Kathmandu valley. Marico, a leading Indian Group in consumer products and services in the Global Beauty and Wellness space, has well-known brands such as Parachute, Saffola Gold, Sweekar, ‘Hair & Care’, in the market.

Marico’s brands and their extensions occupy leadership positions with significant market shares in most categories like coconut oil, hair oils, anti-lice treatment, premium refined edible oils, fabric care and many more.