Shanghai, November 7

China plans to crack down on the sale of fake goods online by using cloud computing, big data and tighter rules on user identity in its latest moves to quash counterfeiting.

China has been trying to reign in its counterfeiters, who have copied everything from Apple iPhones to Louis Vuitton handbags, since it joined the World Trade Organisation in 2001 and was required to adhere to global standards on intellectual property (IP) rights.

The country plans to eradicate IP rights infringement on internet within three years, it said in a posting by China’s Cabinet on its official website today.

China will promote use of a ‘real-name system’ on internet and electronic tags to make it easier to track goods and identities of offenders, the statement said. Inter-regional law enforcement will also be improved, it said, with a focus on sharing information amongst Beijing, Tianjin and the Yangtze River Delta, as well as other regions.