‘Cities of the World’

KATHMANDU: Heineken has introduced its global campaign, ‘Cities of the World’, in Nepal with special edition Heineken 330ml bottles and cans.

In its third year of the campaign, the specially designed bottles introduced in Nepal will feature six cities — London, Guam, New York, Singapore, Colombo and Langkawi.

The campaign aims to invite a wide audience to the brand, demonstrating that Heineken is relevant locally and not just a global brand while connecting the aspiring ‘man of the world’ to the global stage, as per a press statement issued on Sunday. With the Heineken Cities campaign, Heineken is aiming to inspire its customers to shape their own cities through small acts and turn that place into something new.

Special edition bottles will be available globally in over 100 countries with localised activations.