Davidson explores Nepali market

Kathmandu, May 29:

After winning the hearts of wine-lovers in Japan, US, Sweden, UK Denmark and China, Australian wine conglomerate Mark Davidson is tapping the prospects of Mark Davidson and Miracle Mile brands of wine in Nepal.

“According to our survey, there is a very good potential here for wine,” managing director and chief winemaker Mark Davidson said. Davidson is here in Kathmandu to meet his local partner and retailers.

Some star hotels have already started using Mark Davidson as their house wine. “We have Mark Davidson as our house wine,” Jayesh Rimal, F&B executive of Radisson, said, adding that the hotel has so far not received any complaints regarding wine.

“Mark Davidson and Miracle Mile, the flagship brands, at present control 25 to 30 per cent of the total market share in the nine months since it was launched in the domestic market,” shared Arjun Bhandari, the local partner of the Mark Davidson.

“It was launched in August last year in the Nepali market,” Davidson said, adding that Nepalis will love the quality wine.

“Nepalis are developing the wine-drinking culture slowly,” added, the Psychology degree-holder turned winemaker of 30 years, Davidson.

Lately the domestic market is flooded with a variety of wines from all over the world — especially from Australia — and the Nepalis have learnt to drink wine as it is considered good for heart, lungs, kidneys and brain, according to the research.

Australia is the fourth largest wine exporter.