Glenfiddich’s VR tour

KATHMANDU: Glenfiddich, the world’s most awarded single malt Scotch whisky, has launched a distillery tour with a difference — whisky enthusiasts can now visit the famous Glenfiddich Dufftown distillery using ground breaking virtual reality (VR) technology. The VR experience called ‘Journey into the Mind of the Malt Master’ is an ambitious project which immerses viewers, no matter where they are in the world, into the heart and soul of the Glenfiddich distillery, highlighting the mastery and craft of single malt whisky production, the company said in a press statement issued on Sunday. Users are taken on a 360° journey and start by soaring above the Speyside countryside and from there they are plunged into the distillery. They are given a unique perspective from inside a mash tun, steaming copper pot stills slide past, fermenters drop down and thousands of casks in the warehouse build up around them. Hosted by a charming Scottish guide, the iconic Glenfiddich stag makes a memorable appearance or two, statement added. The ‘Journey into the Mind of the Malt Master’ is being premiered at Charles de Gaulle airport in Paris and it will be showcased at a series of experiential tasting events in leading bars and travel retail environments across the world throughout this year. The film will also be available online.