Kathmandu, January 29:

Logitech, the world market leader for computer peripherals, has announced its marketing and sales activities in Nepal with appointing its authorised partner - Neoteric Informatique, Nepal.

The Swiss-based $2.1 digital lifestyle peripherals company also announced the launch of its wide range of products coinciding with CAN Info-Tech 2008. The company is the prime sponsor of the event.

Subrotah Biswas, country manager for India and SAARC region, made the announcement of Logitech’s debut. “We see Nepal as a sleeping tiger in terms of marketing trusted brands like Logitech. The title sponsorship of the country’s largest ICT gala is an acknowledgement of how seriously we are looking at investing in this growing market,” he said.

“We will continue to invest in making market aw-are of its products. The brand awareness and increasing visibility of the products will be our prime focus in the beginning through channel partners across the country.”