Kathmandu, March 15

A company that started as a trading enterprise and ventured into the poultry industry within a few years of its establishment, NIMBUS is now venturing into production and marketing of consumer goods, especially food grains, nuggets and edible oil.

This shift in business into new territory of consumer goods has made it necessary to align NIMBUS with the new corporate positioning it has envisaged. Thus, NIMBUS is rebranding itself; as over time corporations and brands come across as old-fashioned if they have not been updated.

"Although in many cases it is not the main reason, a more modern image is one of our motivations," as per a media release issued today. "The second reason for our rebranding is due to changes in the positioning and brand promise of NIMBUS; as this has major consequences for the organisation."

NIMBUS' new motif of 'Cultivating Partnerships' follows in the footstep of history; and internalising strong organisational values and ethos, NIMBUS will continue to innovate and challenge the current market trends, fostering partnerships with various stakeholders at the core.

NIMBUS promises to continue its supply of quality products for the end customers.