KATHMANDU: Nepal Tourism Board, in coordination with embassy of Nepal in Seoul, organised a Sales Mission in Busan, South Korea, on Wednesday , a day before the start of KOTFA — the largest tourism exhibition in Korea.

According to NTB, the Sales Mission was a success where among others, more than 72 tour operators and five travel media from Korea studied the tourism attractions of Nepal in a presentation session followed by a business session and commercial networking.

Participants from Nepal in the mission included Gokarna Golf Resort, Aerolina Travels and Tours and Salmon Tours and Travel.

Nepal's envoy to Korea Kamal Prasad Koirala highlighted Nepal’s specialties. "Nepal can be an excellent filming destination for Koreans," said Koirala. Joint Secretary from the Ministry of Tourism and Civil Aviation (MOTCA) Vinod Kumar Adhikari highlighted the home-stay programmes in Nepal and forthcoming plans and programmes of Nepal Tourism Year (NTY) 2011.

NTB's public representative in Korea KP Sitoula presented the salient features of Nepali tourism and also translated all proceedings and deliberations of the interaction into Korean.

NTB assistant manager Bimal Kandel shed light on the potential of the Korean market for Nepali tourism and voiced NTB’s readiness to extend all possible support to Korean travel trade operators to facilitate tourism trade between the two countries. He pointed out that trekking, golfing, cultural tours and Buddhism have proven the chief attractions for the Korean market.

With direct flight from Kathmandu to Seoul and back, Korea is a very good potential market for Nepal. Besides general tourism areas, trekking, golfing and Lumbini — birthplace of Lord Buddha — could be most appealing products. Around 18,000 Koreans visited Nepal in 2008.