Promoting ‘Brand Nepal’ in India

Kathmandu, September 26:

A group of Nepali entrepreneurs is making a detailed presentation on various aspects and potentials of Nepali economy for investment and trade while promoting ‘Brand Nepal’ at India Brand Summit, scheduled for September 30 to October 1, in Mumbai. The seven-member delegation of Young Entrepreneurs Forum (YEF) from the Confederation of Nepalese Industries (CNI) is representing Nepali private sector in the summit as a strategic partner. Organised by the Institute for Technology and Management in India, the Nepali delegation will make a special presentation on ‘Brand Nepal’ in the two-day summit, said Rajendra Kumar Khetan, vice-president of CNI.

The summit is a special event where leading industrialists, chief executives, brand managers and business think-tanks will share their ideas and views on branding and marketing goods and services, he added. According to Khetan, the brand Nepal presentation will cover prospective areas such as tourism, water resources, pharmaceuticals, herbs processing, health and education as well as other trade via Nepal. Vishnu Kumar Agrawal, convenor of YEF, informed that they have made the presentation incorporating information and ideas from four important ministries for investment and trade development - finance, industry, commerce and supplies, culture, tourism and civil aviation and water resources.

“We want to clarify that Nepal holds a tremendous potential despite ongoing conflict. The Brand Nepal presentation highlights almost all aspects of trade and investment opportunities, potentials and many more on doing business,” said Agrawal, who will lead the delegation.

Amit Begani, member of YEF said the presentation would highlight existing government policies and legal framework for doing businesses here in Nepal as well as the current trend and macro-indicators.

Other members of the delegation include Hemant Golchha, Rajan Shrestha, Sharad K Tibarewala, Dipendra Tandon and Anand Bagaria.