Nepal | July 08, 2020

Qatar Airways among most powerful brands

BIZ BRIEFS

Himalayan News Service
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KATHMANDU: Qatar Airways has been ranked as one of the world’s most valuable brands for the first time, becoming the only Qatari company to be represented in the 2016 top 500 global brand ranking. Brand Finance, a world-leading independent brand valuation consultancy, listed Qatar Airways as one of the most powerful global brands in the annual ranking, as per a statement issued on Thursday. The UK-based company is widely recognised as conducting highly extensive analysis of the world’s most successful businesses to produce a definitive list of valuable brands. Qatar Airways is the fourth Middle Eastern company and the ninth airline to earn a spot in the 2016 Global 500 list. Since its re-launch in 1997, Qatar’s national airline has created a strong global brand identity resonating with award-winning service, offering the best experience in the air with the world’s best business and economy class and the most innovative on-board entertainment system with Oryx One. The airline’s propensity to deliver signature service, from celebrity culinary menus to designer on-board comforts, reflects its ambition to pioneer excellence in passenger services.


A version of this article appears in print on February 12, 2016 of The Himalayan Times.


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