StanChart top brand
KATHMANDU: Standard Chartered has been ranked fifth amongst UK brands and fifteenth among its financial services peers worldwide in the BrandZ Top 100 Most Valuable Global Brands 2009 survey released by Financial Times.
The new edition of BrandZ was conducted for Financial Times by WPP's Millward Brown and lists Standard Chartered at number 78, moving up 22 places from last year's rankings, while the brand value jumped 20 per cent to $8.2 billion. The Standard Chartered brand performed better relative to its global peers, showing the strength of the brand in upholding business performance during a period of unprecedented market turbulence.
"In a year when Financial Services brand category shrank by 11 per cent, we are delighted that Standard Chartered's brand value has grown 20 per cent,” said Sujit Mundul, CEO, Nepal.