GENEVA: Luxury Swiss watchmaker TAG Heuer will next week launch a smartwatch aimed at taking on the Apple Watch, but with an asking price of $15,000, the company chief said in an interview published on Sunday. Jean-Claude Biver told the Le Matin Dimanche weekly that the titanium Carrera Connected watch would hit stores in New York at noon (1700 GMT) on Monday. Three days later, the new watch will come to Europe. TAG Heuer has joined forces with technology behemoths Google and Intel to develop a connected watch able to claw back some market share from Apple, which has shipped millions of its smartwatches since launching six months ago. TAG Heuer’s new watch will meanwhile target a more high-end clientèle than the average Apple Watch buyer. — AFP