Tata Elxsi is ARM’s first design centre

Bangalore, November 10:

Tata Elxsi Ltd, the product design services firm of the $22-billion Tata group, has been appointed as the first approved design centre of Britain-based ARM Embedded Technologies Ltd to develop software and embedded applications for silicon vendors.

Using ARM’s processors and tools, the Rs 2.4-billion ($52 million) Tata Elxsi will help product firms across verticals, such as telecom, automotive, wireless and consumer, to reduce time-to-market and mitigate critical design risk for faster product delivery.

“Tata Elxsi is the first company chosen worldwide to become our approved design centre programme to enable our clients outsource their design work in hardware and software from a single source for accelerating product development cycle,” ARM vice president (technical marketing) Keith Clarke said.

Though ARM has Wipro, MindTree, Sasken, IBM India and HCL as its design centres for hardware, Tata Elxsi is the first to be engaged in its new software specialist programme.

In all, the global firm has 27 approved design centres for hardware, spread over the US (seven), Europe (five) and one each in Israel, China, Singapore, Korea, Japan and Taiwan among other countries.

As an approved design centre for hardware and software, Tata Elxsi will deploy ARM tools to perform fast modelling, simulation and debugging of complex system-on-chip (SoC) designs in a virtual environment.