TV campaign launched

KATHMANDU: Marking its 100 years of operation, Britannia Industries Ltd has reinforced its commitment to Nepal through the launch of a ‘heart-warming’ TV Campaign on its flagship brand Good Day, featuring Priyanka Karki as its brand ambassador.

The TVC narrates the story of a simple woman going about her daily life with a smile for everyone.

The background song ‘Muskuraunu ma kanjoosi kina’ underscores the message of ‘Smile More’ and adds to the overall appeal of the film, as per a media release.

Commenting on the new television commercial of Good Day biscuits featuring Karki, Anindya Dutta, vice president, International Business of Britannia Industries Ltd, said that Good Day is Britannia’s largest biscuit brand and is an embodiment of the company’s core ethos — spreading goodness and happiness.

“Thus, though we have a number of other Britannia products in Nepal, we have prioritised Good Day,” he added.