Adele’s 25 to be the hit of the year?

LONDON: British singer/songwriter Adele’s album 25 was released worldwide on November 20, and even though it will not be on streaming services like Apple Music, Spotify and Deezer, industry analysts are expecting it to be the hit of the year.

Adele’s follow-up to her 2011 hit album 21, which sold 30 million copies worldwide and won six Grammys, is available for download or as a CD, but not for streaming.

“My own personal view is that record is so massive it wouldn’t make any difference” if it were available for streaming or not, industry analyst Keith Jopling told Reuters.

Hello, the first single from the album, released at the end of October, has logged more than 400 million plays on YouTube and topped the US charts for the past three weeks.

Trade publication Billboard, citing unidentified sources, said Columbia Records will ship 3.6 million physical copies of the new album in the United States, which could be the largest number of new release CDs shipped in the past decade.

In addition to Hello topping the US charts, advance sales of 25 have made it the best-selling album on Amazon.com’s British and US sites, according to the retailer.

“I think the odds are in favour of 25 being a huge success because there’s so much anticipation,” British-based music industry consultant Mark Mulligan of MIDiA Research said.