A marketing guy (Mr X) working for a multinational company was doing a survey in India. Mr Y, a young bloke studying in Delhi, was one of the first people he talked to.

X: Which shaving cream do you use?

Y: Baba’s

X: Which aftershave do you use?

Y: Baba’s

X: Which deodorant do you use?

Y: Baba’s

X: Which toothpaste do you use?

Y: Baba’s

X: Which shampoo do you use?

Y: Baba’s

X (frustrated): Okay. Tell me, what is this Baba? And if it is such a big company how come I haven’t heard about it? Did they only recently launch? Or is it a local company?

Y: No, Baba is my roommate.