NEW YORK: Actress Sarah Jessica Parker is falling into more Gap advertisements.
The former ‘Sex and the City’ star has signed on to represent the clothing chain in its spring 2005 marketing campaign — the third straight she’s been involved. Her spots premier sometime in March. “I think the Gap is terrifically creative and inspired,” said Parker in a statement recently. “Women will love the clothes for spring.” The campaign will encompass more television and print ads, direct mail and online and in-store marketing elements.
“We’ve had an amazing customer response to Sarah Jessica’s iconic sense of individuality and style in our previous campaigns, and we’re thrilled to team up with her again for our spring campaign,” said Jeff Jones, executive vice president of Gap Marketing. In a previous Gap ad, a cast of digitally added Parker clones tromped around rock star Lenny Kravitz. In another, Parker partied with actor Josh Duhamel and R&B singer Mary J Blige. — AP