Calling cards

Business card portrays the personality and image of your company. Thus, they have to be designed in such a way that they serve as an effective sales and marketing tool, while properly conveying your company’s mission. Melissa Crowe, vice president of marketing services at VistaPrint, an online supplier of graphic design and printed products, says that these simple tips will enable you to create cards that put your organisation on the profitable road.

Customise and create

Put on your creative thinking cap and customise every detail of your card according to the people you are marketing to and services you are marketing. People get hundreds of business cards, to have an edge on your competitors make your card a memorable one.

Avoid flimsy cards

The weight and texture of your card is the first thing someone notices when it is handed to

them. Use high-quality cards with a glossy or matte finish for a sharp look to create a good impression. You can also use vertical business cards.

Use back of your card

It’s important to give your business card as much leverage as possible, so use all available space, including the back. The back content should be secondary in importance, like product

information, customer testimonials or quotes from your company’s leader.

Don’t forget the basics

The basic elements of a business card include name, title, company name and website

address, and all relevant contact information, including fax number. Lead with your company’s name and, include a clear, concise positioning statement or tagline.

Colourful cards

The colour of your card should be tailored to the type of business you represent and your target audience. Warm and inviting colours, such as blue and white, are perfect for a doctor’s card, while an artist or entertainer may go with a black card to display their offbeat creativity. Make sure your cards are full-colour to cast a bright, eye-catching image.

Font size matters

Never use font smaller than 8-10 point on your business card. Cards that are difficult to read are very frustrating. While it’s great to be stylish, avoid using a fancy font that’s almost illegible. Make sure the print on your card blends properly with its background colour and design.

Brag about yourself

Tell the world if you or your organisation has won awards. Proudly list any awards on the card. Whe-ther you are an MD, or PhD, list your qualifications and professional status.

Don’t break the bank

Business cards are worth every penny but you don’t have to spend a chunk of your budget on them. Enlist services of a company that can produce high-qu-ality yet affordable cards. If you’re a small or home business owner, work with a company that allows

card orders in small business-friendly quantities.