Director Sanjay Leela Bhansali is delighted over the prominent display his latest film Sawariya, produced by Sonyâ€™s international division Sony Pictures Entertainment, was given in the New York Times.
The film, starring newcomers Ranbir Kapoor, the son of Rishi Kapoor and Neetu Singh, and Sonam, daughter of Anil Kapoor, was featured in the August 8 issue of the magazine, titled â€˜Hollywood Starts Making Bollywood Films In Indiaâ€™. The article also published the first-ever still from the film.
Sawariya is Indiaâ€™s first film to be treated as a full-fl-edged international film and Sony has planned its marketing and publicity accordingly. Its pre-release publicity will cover reputed international publications.