NEW YORK:

Oscar-winning actress Hilary Swank will be the face of a new campaign aiming to support women who have lost their hair during cancer treatment. Hilary will head the Pantene Beautiful Lengths drive, which will encourage people to grow their hair, cut it off and then donate it to create wigs for the women who have lost their hair due to cancer. Swank has promised to grow her own locks for the programme, contactmusic.com reported. She says, “I have lost multiple family members to cancer and witnessed their struggle first hand. I’ve never heard of anything quite like Pantene Beautiful Lengths, and I’m proud to be asked to promote the goals of such a unique and heartfelt programme.”