Nepal | January 16, 2021

New Mercedes screen to stretch nearly full width of car

ASSOCIATED PRESS
Share Now:

FRANKFURT, GERMANY: Daimler’s Mercedes-Benz has unveiled a key interior component of its upcoming electric luxury sedan: a large, curved screen that sweeps across almost the entire width of the car in the place of a conventional dashboard.

The company’s CEO says its not just a selling point for customers but also points to a potential source of new digital revenue.

In this undated handout image provided by Mercedes-Benz, a new MBUX Hyperscreen is pictured. The new electric sedan from Mercedes will replace the conventional dashboard with a screen that extends almost the width of the car. Photo: Mercedes-Benz via AP

The MBUX Hyperscreen option available on the EQS sedan coming later this year uses artificial intelligence to learn what functions drivers use most, such as navigation and hands-free phone calls, then keeps those functions prominently on display so drivers don’t have to hunt.

Ola Kallenius, CEO of parent company Daimler AG, said Thursday in a recorded video presented online that the system is intended to be highly intuitive. “It only shows what is needed: no scrolling, no browsing,” he said.

“It makes it so intuitive that the thing that you want to do, whether it’s navigation or music or whatever you want to do, that you very quickly, very intuitively have that thing at your fingertips. You don’t have to scroll through many different layers,” Kallenius said during a conference call with reporters.

For instance, if the driver often uses the hot-stone massage function during the winter, the system will suggest that comfort function during cold weather. Or, if the driver calls regularly on the way home, the system will suggest a call at the usual time.

The screen also lets the front seat passenger watch television in some markets, while preventing the driver from watching the passenger’s screen to avoid distraction. If the passenger seat is not occupied, that part of the screen switches to a decorative pattern only. The most essential functions are surfaced at the screen’s basic level so the driver doesn’t have to hunt for them, and the system also uses voice commands.

Kallenius said that in developing the screen, the company focused on eliminating information and activities that could preoccupy drivers. “We wanted to reduce driver distraction and make the car safe,” he said.

The system also offers a chance to capture future digital revenue through subscription and streaming services available through the Hyperscreen option, such as a live traffic service. Kallenius said such services would be “a growing pool of revenue and profit in subscriptions” and that the company aims to grow digital revenues to 1 billion euros before interest and taxes by 2025.

Kallenius said the forthcoming EQS luxury sedan would showcase the company’s efforts in digitalization and electrification, two trends that are shaking up the industry. It’s the first Mercedes car built on its all-electric framework rather than sharing components with an internal combustion model.

The EQS, the electric counterpart to the Mercedes conventionally powered S-Class, is one of four battery-powered models coming this year as German carmakers seek to challenge electric carmaker Tesla.


Follow The Himalayan Times on Twitter and Facebook

Recommended Stories:

More from The Himalayan Times:

First Arab Ama Dablam Expedition makes successful attempt on Thursday

KATHMANDU: A team from Seven Summit Treks ‘First Arab Ama Dablam Expedition’ comprising Qatari climber Fahad Badar, Sherief Elabd from Eygpt and Nadhira Al Harthy from Oman have attempted Mt Ama Dablam (6812 m) on January 14. The winter ascent to Ama dablam consisted of at least 14 climbers w Read More...

Biden unveils $1.9T plan to stem COVID-19 and steady economy

WILMINGTON, DELAWARE: President-elect Joe Biden unveiled a $1.9 trillion coronavirus plan Thursday to end “a crisis of deep human suffering” by speeding up vaccines and pumping out financial help to those struggling with the pandemic’s prolonged economic fallout. Called the “American Read More...

Mobile data users abandoning Ncell for NT

KATHMANDU, JANUARY 14 Mobile data users in the country are increasingly abandoning Ncell and subscribing state-owned Nepal Telecom. At least that is what the data compiled by Nepal Telecommunications Authority reveals. According to the Management Information System of NTA, 60 per cent of the t Read More...

Rival NCP factions hold standing committee meetings

KATHMANDU, JANUARY 14 Nepal Communist Party (NCP) led by Pushpa Kamal Dahal and Madhav Kumar Nepal held its Standing Committee meeting and discussed ways to effectively carry out its protest programme against dissolution of the House of Representatives. NCP (Dahal-Nepal) Spokesperson Naryan Ka Read More...

Security personnel of Khotang District Police Office destroy cannabis planted illegally by the locals in Durchim VDC of Khotang district on Monday, December 21, 2015. Photo: RSS

Cops intensify drive to destroy cannabis, opium plants

KATHMANDU, JANUARY 14 Nepal Police destroyed cannabis and opium plants cultivated in a large swathe of land across the country in the fiscal year 2019-20, according to an annual report recently released by the Ministry of Home Affairs. According to the report, cannabis plants being cultivated Read More...

WHO supports member countries to end COVID-19 pandemic

KATHMANDU, JANUARY 14 Member countries in the World Health Organisation South-East Asia Region are gearing up for massive vaccination campaigns in a bid to end the COVID-19 pandemic. The WHO South-East Asia Region has 11 member countries — Bangladesh, Bhutan, Democratic People’s Republic o Read More...

Bhattarai calls for decisive agitation

DAMAULI, JANUARY 14 Janata Samaj Party-Nepal Federal Council Chairperson Baburam Bhattarai has stressed the need of a decisive struggle to protect democracy and the constitution. Accusing Prime Minister KP Sharma Oli of putting the constitution and democracy at risk by dissolving the Parliamen Read More...

Locals protest East-West Railway survey

BARA, JANUARY 14 The locals have protested a survey of the East-West Railway in Bara. The locals were up in arms after a survey was done affecting the main settlement in the bazaar area of Nijgadh Municipality. According to the survey team Incharge Suraj Poudel, the locals impeded the d Read More...