Leading dynamically


Dennish Zhanglei, Country Director, Huawei Technologies Co Limited started his career in the mobile industry with Huawei in 2006 in service, sales and research and development. He has worked for Asian markets in China, Sri Lanka, Myanmar and now Nepal.

In the last nine years, Zhanglei has tucked a series of achievements under his belt. According to him, he makes success a reality by first setting challenging goals, identifying the best plan of action to achieve those goals and see to an effective implementation and proper execution of the plan.

Success brings about changes in a person’s life. Zhanglei recalls that he too changed in irrevocable ways, he says, “I have become a person who always thrives to prosper and challenges himself to achieve more goals. I set my own standards very high.”

Zhanglei is one of those individuals who believe in giving 100 per cent and more to the task at hand. “Whichever market I have worked in, I have managed to successfully launch and carry Huawei brand forward. To be more specific, I have successfully helped Huawei build its market in China, Sri Lanka, Myanmar and now I am in Nepal.” He further claims that he has contributed to increase in sales of Huawei smartphones, increased visibility among customer’s and above all recovered the momentum after the recent tragedy in Nepal.

Success does not come without challenges. In fact, overcoming challenges ultimately lead to the pinnacle of success, believes Zhanglei. He shares, “Every day is a new challenge for me. The market is so competitive and dynamic that we have to keep ourselves ready for every possibility which itself is a big challenge.” According to him, the challenge for him was to increase the brands sales and maintain a fine balance in the Nepali market post earthquake.

“We have set our goals very high to achieve higher results. Our target is to make each Nepali aware of our brand and have them use Huawei smartphones. To achieve this, we set our daily/ weekly targets. At the end of the day/ week we check how well we have achieved our target. If fully achieved, we challenge ourselves with more challenging targets and if underachieved we analyse the reasons as to why we were not able to achieve it,” says Zhanglei. To meet the market need, he follows a democratic and participative management style. “I strongly believe that through this management style I can achieve success in this competitive and dynamic mobile market,” he says.

Elaborating on the organisational set up of Huawei, Zhanglei says, “Huawei has its own set of excellent HR plans and programmes through which we motivate and inspire our team. Also, we encourage our team members to undergo international training and workshops conducted by Huawei experts globally.” As per him, good working environment, lucrative incentives and benefits are some ways in which they motivate and inspire their team. The company also provides orientation programmes for newly appointed employees.”

As many mobile brands are competing in the Nepali Market, Zhanglei sees the current mobile market as very competitive and exciting. He asserts that Huawei is scaling up and will compete with every brand in the market. He aims to make Huawei the number one smartphone brand in Nepal by next year. “My expectations from the Nepali market is to see Huawei becoming the most loved brand of smartphones,” he shares. About Huawei’s performance in Nepal, Zhanglei says, “So far, our products have seen an aggressive growth in the Nepali market. We picked up from the launch of Holly Smartphone available at Rs 13,999. With the ever increasing demand for our products, we have added more than 15 to 20 models all in competitive prices.”

About Huawei’s new launches, he says, “We will be launching another new model that will surely give tough competition to other smartphone brands in the market.”

Zhanglei’s Management Tips

• Be loyal to yourself first, then to your team and your company

• Strictly follow your plan to achieve your goal

•If you are leading a team, always believe in democratic and participative management techniques

Huawei at a glance

Huawei is a global leader of ICT solutions. It ranked 285th on the Global Fortune 500 based on its revenue in 2013. In 2014, the company’s revenue reached approximately USD 46.5 billion. Huawei Consumer Business Group (BG) is one of Huawei’s three business groups, providing a range of products including mobile phones, mobile broadband (MBB) devices and home devices. A decade after it was established in 2003, Huawei Consumer BG ranked third in global smartphone shipments in 2013 according to International Data Corporation, Gartner and first for global shipments of MBB devices from 2006 by ABI. In 2014, Huawei became the first mainland China brand to rank in Interbrand’s Annual Top 100 Best Global Brands Report.