Samsung South AisaKuala Lumpur

The much-anticipated Samsung Asia Forum, a mega annual event for media and business partners was held in Kuala Lumpur on February 4. Samsung showcased its latest innovations focused on a ‘Smarter Tomorrow’ with a range of smart and category re-defining product portfolio from smartphones to visual and digital appliances.

“Samsung is committed to providing progressive and meaningful innovations that make everyday living better for our

discerning consumers,” said HC Hong, President and CEO, Southwest Asia, Samsung Electronics. “Our focus for 2016 is to bring path-breaking technologies, innovative products, best-in-industry designs and products that set benchmarks in their respective categories.”

With two manufacturing plants and four R&D facilities that employ close to 45,000 people, Southwest Asia is one of the biggest R&D hubs and a key region for Samsung. In the course of 2015, Southwest Asia saw the launch of some of the most iconic products – from the flagship Galaxy S6, Galaxy S6 edge, Galaxy S6 edge+ and Galaxy Note5 in the smartphone segment to the SUHD TVs in consumer electronics.

Continuing to bring products that shape the future of human-gadget interactions; and usher in the next, Samsung Electronics showcased a number of products at the Forum 2016. Samsung also announced the launch of the 2016 edition of the highly successful Galaxy A smartphones showcasing a perfect blend of unmatched style and latest features. With sophisticated glass and metal design, an advanced camera, finger print sensor, improved processor, LTE CAT 6, and long-lasting battery; the Galaxy A7 (2016) and Galaxy A5 (2016) are designed keeping in mind the young consumers who wish to express their individuality. Director of Mobiles Business at Samsung India Electronics, Manu Sharma said, “At Samsung, we are committed to continued innovation, inspired by the deep understanding and insights from our wide range of consumers. Continuing Galaxy A legacy, Galaxy A7 and Galaxy A5 come with a stunning glass and metal design and features such as enhanced camera, long lasting battery space with fast charging capability and

a powerful Octa-Core processor that can tackle heavy usage.”

Samsung also unveiled its spectacular new line of SUHD TVs, which offer unparalleled picture quality with Quantum dot display, state of the art design with the world’s first bezel-less curved design and a new easy and integrated Smart TV experience powered by Tizen OS, ushering in a new decade of global TV leadership. It offers viewers unparalleled viewing experience with the revolutionary quantum dot display technology and is the world’s only cadmium-free, 10-bit quantum dot display, offering the most true-to-life picture quality, with stunning brightness, exceptional contrast and the most life-like colours ever.

Pioneer of Curved TV technology, Samsung also introduced the world’s first ever bezel-less curved design in the KS9000 SUHD TV. In keeping with their design ethos, Samsung has sought to eliminate all unnecessary elements, even removing screws from the rear of the TV, to create an elegant product that is beautiful from every angle. “At Samsung, we want to deliver products that bring meaningful innovation to play and make everyday lives of our consumers better and smarter. With these products, we are confident that we will further grow our share in the home appliances category,” said Rajeev Bhutani, Vice President, Consumer Electronics, Samsung India.

The 2016 range of Smart TVs have been built on the Tizen operating system allowing consumers to access their favorite content and services, from movies to games to apps, all in one place. The Samsung Smart TV will automatically recognise the type of Home theatre system or game console connected to the TV. This allows users to control all of the external devices with a Smart Control remote eliminating the need to juggle multiple remote controls.

Samsung also demonstrated its vision for the role visual displays will play in transforming the entertainment, retail and meeting places of the future during the Forum. Ranging from curved and Ultra High Definition (UHD) monitors to large-format indoor displays, Samsung’s latest innovations feature state-of-the-art components and simplistic design to better captivate business and at-home audiences.

Samsung Electronics Co, Ltd, claims to inspire the world and shape the future with transformative ideas and technologies that redefine the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions.