With movie â€˜promotion songsâ€™ being the order of the season, the makers of Phir Hera Pheri couldnâ€™t resist the temptation. Theyâ€™ve just shot a wacky video on Suniel Shetty, Akshay Kumar, Bipasha and Rimmi Sen, as well as comedians Johnny Lever and Paresh Rawal which has women dressed like (fabulous) cheergirls and Akki and Suniel all suited and booted in white.
â€œSince publicising a film is such an important part of the business of filmmaking, we thought this would be the ideal way to promote the film,â€ says director Neeraj Vohra, when asked whether this was going to be a trend with most films today.
â€œInstead of talking about the film, weâ€™ll let the song do the talking since the video will be interspersed with movie clips. I hope the audience likes the idea.â€
With Bips and Rimmi cheering lustily, we think this hera pheri game is going to have a lot of takers!