BLOG SURF: Be innovative

There are a variety of ways to promote a business. Some methods are expensive while others are inexpensive. There are even ways to market a business that do not cost a dime. Guerilla Marketing is a type of marketing in which a business uses their creative side to think of ways to spread the word about their business without spending a large chunk of the company’s revenues.

You must be willing to drop a business card anywhere and anytime you see an opportunity to reach potential clients. Leave a card on the table when you leave a restaurant. Hand a sales clerk your business card as you are paying for your merchandise. Place your business card inside of books and magazines at libraries in your town. Select magazines and books that your target market are most likely to read. Do not be too shy to leave your business card anywhere you see the opportunity.

Use your creative mind to create innovative promotional methods. —