We gravitate toward people, places, and things that resemble the self. Implicit egotism makes us attracted to people and things with similar names as ours. One evening last year, Kelly Hildebrandt was bored so searched the social networking website Facebook and was surprised when she came across a man with the exact same name as her own. Curious, Kelly sent this other Kelly a message and the two began talking on a daily basis. Within a year, they were engaged. That’s right, do you Kelly Hilderbrandt solemnly swear to take...Kelly Hilderbrandt? Although it is a rare occurrence for two people to marry with the exact same name, this story actually reflects a basic psychological process that occurs more often than we like to think.Implicit egotism refers to the idea that we naturally gravitate toward people, places, and things that resemble the self. For example, we strongly prefer the letters in our name and the numbers in our birth date. —wow4u.com