Twitter has officially become the next big thing in terms of Internet social phenomena, so I can’t resist writing about it... just like everyone else.

Understanding the psychology of Twitter as a case study helps innovators learn how to better predict and even invent emerging white space market opportunities. And so, this is an exploration into the existential psychology of and underlying meaning - and meaninglessness - of Twitter, to understand its meteoric rise in the Internet world.

First of all, if you’ve never used or even heard of Twitter, don’t worry, you’re not alone. As of now, less than 10 percent of American Internet users actually Twitter, but it’s growing like crazy: visitors to Twitter increased 1,382 percent anually.

Essentially, Twitter is an automated service for sharing of short 140-character communications. Pretty much every major celebrity has a twitter channel, from Britney Spears to Stephen Coubert and John Cleese. — psychologytoday.com