Bottlers Nepal launches World Cup campaign
Kathmandu, February 20
Coca-Cola Nepal today launched the ‘Coke Khaam, Russia Jaam’ campaign ahead of the FIFA World Cup 2018 slated for June 14 to July 15.
Under the campaign, 40 Nepali consumers of Coca-Cola products will get all-expense paid trip to Russia to watch the World Cup matches, informed Coca-Cola Nepal Country Director Ambuj Singh at a launching event.
The campaign will run till April 15 and Singh added that 200 consumers will get surprise gift hampers every day under the campaign, while two lucky winners will get 24” LED TV set every week. “Coca-Cola is pleased to launch the campaign. We are celebrating our 40 years of official sponsorship with the FIFA. This is our largest campaign as 40 lucky consumers will get a trip to FIFA World Cup, while 12,600 consumers will get exclusive FIFA merchandise,” said Singh.
Managing Director of Bottlers Nepal Limited, Puneet Varshney said the campaign was one of the biggest promotional events in Nepal, where football is No 1 sport.
“With a long standing global partnership between the world’s most popular game and the world’s most popular beverage, we offer to our consumers with the once-in-a-lifetime opportunity to experience the magic and exhilaration of the beautiful game of football,” said Varshney.