IRVINE: Kia Motors America has agreed to an endorsement deal with US golfer Michelle Wie, and a title sponsorship for a new tournament at La Costa Resort near San Diego. Wie will be the official golf ambassador and spokesperson for Kia Motors. The Korean-based automaker also will be title sponsor of the Kia Classic, to be played from March 25-28 at La Costa. The $1.7 million event will be the first tournament of 2010 on US soil. Michael Sprague, vice president of marketing for Kia Motors America said the company took the step after posting their 15th consecutive year of increased market share in the US.