Premier League strike bumper new deal with Barclays
LONDON: The English Premier League agreed a new three-year sponsorship deal with Barclays bank worth a total of 82.25 million pounds (89.61 million euros) to the 20 top-flight clubs.
Barclays have been the Premier League's title sponsor since 2004 and their current three-year contract, which expires next year, was worth 65.8 million pounds (71.6 million euros).
The increase in the value of the deal reflects the strength of the Premier League brand across the world and comes after a lower offer from the bank was rejected.
The new deal will run from the 2010-11 season to the end of the 2012-13 season.