Cereal winner

BEIJING: Swimming’s serial champion Michael Phelps, winner of an historic eight gold medals at the Beijing Games, will receive one of US sport’s traditional accolades when his picture appears on boxes of cornflakes in supermarkets across the country in September. — AFP

Hyper-exposure

BEIJING: American 110m hurdles silver medallist David Payne isn’t among the many who believe the Olympic Games are too commercialised. Given the Games happen just once every four years, Payne says there can’t be too much publicity. “We get this opportunity every four years, they might as well put all the publicity into it,” he said. “I think they probably need to have a little more commercialisation. There needs to be channels dedicated to individual sports.” — AFP

1,000 and counting

BEIJING: The goal scored by Carli Lloyd against Brazil in extra time of the women’s football final gave the US their 1,000th gold medal in Olympic competition. The gold won by the US, where football is as popular among girls as boys, was their third in four Olympic Games. — AFP