KATHMANDU, FEBRUARY 17

Xiaomi, the global technology leader, has launched its authorised Mi Store in Itahari, Sunsari.

In partnership with Arun and Brother's Pvt Ltd, Xiaomi has launched its newest showroom at Jai Nepal Hotel Building beside Gorkha Department Store in Dharan Road, as per a media release. The brand aims to achieve rapid progress in developing innovative retail measures in the country as the brand targets to double down the number of Mi Stores.

The new Mi Store will seamlessly integrate retail efforts ranging from supply-chain management to product availability and delivery measures, by bringing it entirely under the brand's governance. Xiaomi Nepal will oversee every retail process of this store, thus enabling complete brand transparency. As a result, Mi fans are set to gain immense benefits; they will directly interact with the brand on each stage of the retail process, thereby erasing any additional corporate layers. This further empowers Mi fans to enjoy a more intimate relationship with the brand.

A version of this article appears in the print on February 17, 2022, of The Himalayan Times.