KATHMANDU: Coca-Cola Nepal, one of the country's leading beverage companies, has officially launched 'Charged', Nepal's new electrifying beverage.

The new beverage recipe will offer consumers a unique taste of berries, along with an electrifying fizzy 'zing', as per a media release.

The launch of Charged also marks the brand's foray into other beverage categories, as the brand introduces a new flavour variant – 'Berry Bolt'. The introduction of the new beverage is a step towards Coca-Cola Nepal's commitment to provide its consumers various options of soft drinks to choose from and which fit best with their needs and lifestyle.

The launch campaign of Charged has also been brought to life via integrated efforts across TV, social, digital, OOH (Out of Home) and on ground activations at colleges.

The campaign Television Commercial portrays elements of BMX stunts and Graffiti along with a rap song which aims to inspire youths to take action and achieve what they aspire.

The energised beverage is already available in retail stores across Nepal in 250ml recyclable PET bottles.

A version of this article appears in the print on February 14, 2023, of The Himalayan Times.