KATHMANDU, JULY 4

Sastodeal, Nepal's leading e-commerce brand, has announced the strengthening of its partnership with Myntra, one of India's leading fashion, beauty, and lifestyle destinations (part of the Flipkart Group). This marks a significant milestone in enabling access to the best of contemporary fashion to fashion enthusiasts in Nepal.

As part of this collaboration, Sastodeal will take on the distinguished role of promoting and selling offerings from Myntra's iconic House of brands on its platform. This includes renowned fashion brands and labels such as HRX, Roadster, Anouk, Dressberry, Here & Now, Mast & Harbor, and many more. By bringing these celebrated brands to the fingertips of Nepalese consumers, Sastodeal aims to revolutionize the country's fashion landscape, the statement issued by Sastodeal said.

Amun Thapa, CEO, of Sastodeal, said, 'The strengthening of the partnership will unfold in three dynamic phases, encompassing multiple verticals. In the initial phase, Sastodeal customers will gain access to a vast fashion catalog on the marketplace platform, featuring thousands of trendy and diverse styles. This exciting development ensures that fashion enthusiasts across Nepal will have an unparalleled selection of products at their disposal, setting new standards of convenience and choice.

In the subsequent phases, Sastodeal and Myntra will venture into multiple outright purchase arrangements, thereby further enriching the shopping experience for Nepalese consumers. Additionally, plans are underway to establish brand showrooms by Sastodeal, paving the way for immersive retail experiences that marry the best of online and offline shopping realms. This forward-thinking approach demonstrates the commitment to delivering cutting-edge solutions and exceptional value to customers.'

'We are thrilled about this partnership with Sastodeal, one of Nepal's leading e-commerce platforms,' said Niraj Jha, Senior Director, House of Brands, Myntra. 'We are confident that this will give a boost to our popularity among the people of Nepal, given the reach of our partner. By extending the offerings from House of Brands, we aim to redefine the boundaries of Indian fashion and empower Sastodeal's customers with unparalleled choice and quality.

Sastodeal customers can expect unmatched access to world-class fashion, unrivaled convenience, and a seamless shopping journey. Simultaneously, some of Myntra's renowned brands will gain an unprecedented foothold in the Nepalese market, reaching a wider audience and strengthening their global presence.'

Sastodeal established in 2011 is Nepal's leading ecommerce company with a vast user base of 10mn unique users.