Business

Auntie Anne's to open first Nepal outlet in Bouddha on November 21

By THT Online

KATHMANDU, NOVEMBER 13 American pretzel chain Auntie Anne's is set to open its first outlet in Nepal at Bhatbhateni Supermarket in Bouddha on November 21, marking the brand's entry into the country through a partnership between JGI Distribution Private Limited and GoTo Foods. The outlet will be located on the fourth floor of the supermarket's Food Park and will operate from 10 am to 9 pm. The partners said more outlets are planned in Nepal in the coming months. The Bouddha outlet will offer a range of freshly baked pretzels, including Original, Jalapeño, Cinnamon Sugar, Almond and Pepperoni varieties. Its menu will also feature Pretzel Dogs, Pretzel Stix, Mini Pretzel Dogs, dips, lemonades and hot and cold coffee beverages. 'Bringing Auntie Anne's to Nepal is an exciting milestone for us,' said Raj B. Shah, managing director of JGI Distribution. He said the company planned to expand the brand's presence beyond the first outlet. Steven Yang, senior vice-president for Asia-Pacific at GoTo Foods International, said Nepal was an important milestone in the company's international growth strategy. He said the company was looking forward to expanding the brand in partnership with JGI Distribution. JGI Distribution already represents GoTo Foods brands Cinnabon and Carvel in Nepal. The addition of Auntie Anne's will expand the partners' presence in the country's food and beverage market. Founded in the United States in 1988, Auntie Anne's is known for its freshly made, hand-rolled soft pretzels. GoTo Foods, formerly Focus Brands, is an Atlanta-based foodservice company whose portfolio includes several international restaurant and bakery brands.