You can track the purchasing behavior and the interest of the consumer by the help of the various tools used in the websites. This information about the consumer will help us in the segmentation of the market and proper allocation of the resources In this modern era, people and companies are on the internet for information. Why do you think people visit a website? It’s primarily to find information. And if you’re in the business world, information is critical. You need to have a website for your customers. It needs to contain information about what you can do for them. But it’s not only a space of information; it is a tool to connect with your people. If you have a business and don’t have a website, you are losing out on great opportunities for your business. A website itself can be used to accomplish many different marketing strategies to help your business grow. As a business owner, you need to know where your consumers are. But what if consumers know your business and what you can offer, but they can’t reach you? That is one of the risks you take by not having a website for your business. So you’ve thought about having a website for your business, but aren’t sure if having one is worth the investment? Regardless of the business goals of your website, having a web presence should be a part of any business plan. Here are some advantages of website. A website is more environmental friendly when it comes to advertising and marketing. There are lots of ways to advertise your products or services through the internet. One example is Facebook ads, an advertising feature offered through Facebook. Another one is called SEO. This is a major advantage for your business. Having a good SEO service provider can boost the ranking of your website which quickly results in increased sales and higher profits. The internet offers a global community. With a website, your business will be visible around the world. A website can help you to generate more customers since the potential customers will not just be outside your city, but worldwide. If you have your website presence, definitely the number of people who knows about you will increase and this will lead to more potential consumers. As the more visitors lead to more potential sales we can say that the proper maintenance of the website will increase the sales. Availability of website of your company makes it easier for your customers to purchase from you. Many customers will feel comfortable to visit your website, rather than coming to your physical location and browsing your products. They can see what products or services you sell, your prices, your location and much more. Whatever you decide to tell them, they can find it with a few clicks of a mouse. From a customer’s point of view, it’s better for them if they don’t have to ask anything. You can track the purchasing behavior and the interest of the consumer by the help of the various tools used in the websites. This information about the consumer will help us in the segmentation of the market and proper allocation of the resources. Through the use of the website the consumer will always be in touch. The consumer can easily know about the new products and services that the company will offer. You can send messages instantly to your customers through email. Also, your customers can review your products online and can also leave feedback for you and your business. This continuous touch with the consumer will help to build the relationship with your customers. Despite numerous advantages there are a few disadvantages for the company if it cannot maintain the website properly. Some of these disadvantages are as follows. The information on your website might be unreliable if not updated on a regular basis. You need to ensure that changes are made when necessary and have a disclaimer with regard to the reliability of the information contained within. The dissatisfaction of the customer may hamper your company. No matter how great the product and service of that company is, the customer may perceive the company in a negative way if the customer is not satisfied with the website. Some of the reasons behind the dissatisfaction of website are as follows: Does your business get affected if your company’s’ website is unavailable or offline? Unavailability of website refers to a condition in which a website directs them to dead pages or to the pages with HTTP errors or displays some malicious content (if the site is hacked). This will result in dissatisfaction to consumers and ultimately they may switch to competitor’s site. According to surveys done by Akamai and Gomez.com, nearly half of web users expect a site to load in 2 seconds or less, and they tend to abandon a site that isn’t loaded within 3 seconds. 79% of web shoppers who have trouble with website performance, say they won’t return to the site to buy again and around 44% of them would tell a friend if they had a poor experience shopping online. This means you’re not just losing conversions from visitors currently on your site, but that loss is magnified to their friends and colleagues as well. The end result – lots of potential sales down the drain because of a few seconds’ difference. This would suggest the companies the areas where they should work in order to make their website most effective and efficient. There is nothing worse than your website going down and you hearing about it from someone else.