New Delhi, January 21:

HMT Watches is seeking to regain the numero uno position it once enjoyed with the launch of a snazzy new range of over 300 watches in mid-March.

“The launch is aimed at helping us regain our lost position in the market. As a brand, we are still very strong in people’s minds and so we hope that this new range will contribute to HMT again leading the watch market,” HMT Watches managing director B L Kaul said.

Officials revealed that the new range was the company’s answer to flagging sales resulting from competition that offered greater choice.

The newly created retail distribution service of Godrej and Boyce’s Prima division signed a deal with HMT Watches Ltd recently to have the national distribution rights of the brand.