Kathmandu, January 23:

Mahashakti Soap and Chemicals Industry has launched ‘Lion 100%’ washing soap in the Nepali market. The Lion 100% consists of optical brightener to provide glaze to clothes, coconut oil that produce more fizz and lemon for aroma, states a press release issued by the company. No fillers in the soap makes it of international standard.

Mahashakti Soap and Chemical Industry is a pioneer industry in producing soaps using modern technology in Nepal. The newly-launched product would be a substitute to unwrapped soaps which have an annual market worth nearly Rs 750 million as Lion 100 % comes at the same price but is of a better standard, adds the release.